Madrid’s vibrant retail and pop-culture scene has a fresh contender in town. On 4 December 2025, the global collectible sensation POP MART officially opened its latest store on Gran Vía, one of the city’s busiest and most iconic shopping streets.
This new location — one of the largest in Europe — marks the brand’s first flagship store in the Spanish capital and reflects how the blind-box and designer toy trend continues to grow across Europe.
Whether you are a seasoned toy collector or a curious visitor exploring Madrid’s buzzing central avenues, this launch adds a playful, creative stop to your city itinerary.
What is POP MART and Why It Matters
Founded in Beijing in 2010, POP MART has grown into a global entertainment and collectible toy company, famous for its blind-box figures and designer characters.
The brand’s portfolio includes popular series such as Molly, Dimoo, Skullpanda and Labubu, along with licensed collaborations spanning major franchises and pop culture icons.
In recent years, blind boxes — mystery packages containing a surprise figure — have surged in popularity worldwide, driven in part by viral unboxing videos on social media and a growing community of collectors.
These figures often blend elements of kawaii (cute) design with imaginative storytelling, making them appealing across age groups.
Before arriving in Madrid, POP MART established a presence in Spain through several stores in Barcelona, where labubu and other lines attracted long queues and high social-media buzz.
A Flagship Store in the Heart of Madrid
The Madrid store — located at Gran Vía 44, near the iconic Schweppes building — spans approximately 188 square meters, offering both immersive displays and interactive experiences. Shoppers can explore not just shelves of figures but installations designed to highlight the brand’s aesthetic and playful universe.
According to reporting, POP MART describes the space more like a “living playground” than a traditional toy shop — a place where fans can browse, engage with characters, take photos and enjoy the experience beyond merely purchasing items.
This flagship is notable not just for its size but for its symbolic location: Gran Vía is one of Madrid’s primary cultural and retail arteries, attracting tourists and locals alike with theaters, shops, historic architecture and cafes.
The addition of POP MART here underscores the brand’s broader strategy to embed themselves in major international urban hubs.
What You’ll Find Inside
The POP MART Madrid store features:
- Blind Boxes — The classic mystery collectible format where shoppers don’t know which figure they will receive until they open the box.
- Iconic Characters — From fan favorites like Labubu and Molly to other series that are part of the brand’s global catalog.
- Interactive Zones — Photo spots, display areas and immersive design elements to enhance the visit.
- Special Editions & Limited Drops — Local or seasonal exclusives are sometimes released during or after grand openings.
For visitors unfamiliar with blind-box culture, shopping at POP MART can feel like a mix of treasure hunt and designer toy exhibition — part collectible store, part playful retail experience.
Why POP MART in Madrid Is Worth a Visit
Madrid is already known for its historic charm, world-class museums and culinary delights. Adding a POP MART visit gives travelers — especially younger visitors, families or design enthusiasts — a modern, culture-driven stop that’s different from more traditional attractions.
Social-Media Friendly
The visual and interactive setup of the store makes it ideal for photos and clips that visitors love to share. The blind-box unboxing moment, character displays and thematic sets all make for eye-catching content.
A Trend-Driven Cultural Moment
Collectors and enthusiasts often travel specifically to flagship store openings or limited-edition drops. POP MART’s arrival in Madrid aligns with broader retail trends where experiential stores — blending shopping with interactive engagement — drive foot traffic and local interest.
Tips for Visiting
- Plan your visit early: Grand openings and initial weeks can draw crowds, especially on weekends and holidays.
- Combine with other nearby attractions: Gran Vía is close to Puerta del Sol, Plaza Mayor, and the historic metro stations, making it easy to combine visits.
- Explore local fan culture: Madrid has an enthusiastic collector community; connecting with them on social platforms can enhance the experience.
A New Chapter for Pop Culture in Madrid
The opening of POP MART’s Gran Vía store marks a milestone in Madrid’s retail landscape, blending international design toys with local urban culture. It’s a space where nostalgia, creativity and surprise come together — and for many visitors, it adds a playful highlight to their trip.
Whether you’re chasing the next big collectible or simply love exploring unique stores, POP MART offers something a little different — and undeniably fun — in the heart of Spain’s vibrant capital.